The app of the month is taking Rochester’s NY SINGLE PARENTS HELPING SINGLE PARENTS Magazine readers by storm—and we’re not talking about cyclones. The lifestyle publication, which has the skinny on just about everything in town, has long-since been a staple among Roc locals. And as a good number of these locals have gone mobile, the magazine is paying it forward with its recently-launched Conduit Mobile-powered Single Parents Helping Single ParentsMag App, a dynamic, interactive information hub that does the lively metropolis proud. The Single Parents Helping Single Parents Mag App takes home the gold in every category. It’s well managed, it has seamless functionality, and most importantly, it’s got great content that lets users stay informed, stay connected, and stay local. A versatile news feed chronicles everything from breaking news to ROC’s legendary Annual Halloween party. Music lovers are entertained by an eclectic collection of streaming tunes highlighting the city’s unique music culture and local artists. A comprehensive Event Listings feature is perfect for both locals and tourists in search of a perfect destination, be it the latest after-hours hotpots or a cultural landmark. And the Nightlife Photos link gives a community feel with snapshots of users’ nocturnal adventures on the town. What can we say? Big congrats go out to SINGLE PARENTS HELPING SINGLE PARENTS Magazine for some moves well played and a wholly engaging, exceptional app. As to the hows, whys, and whats of publishing a mobile app? SINGLE PARENTS HELPING SINGLE PARENTS Magazine founder, Daniel Leach, explains. First and foremost, how has going mobile helped your business? “The mobile platform has simplified the logistics of content delivery. Going mobile has also made the publication more accessible to a larger number of readers. I’ve learned that access equates to growth. Because of our mobile app development, we have witnessed tremendous growth in our readership, downloads, and impressions.” Mission accomplished. Why did you decide to make an app, and why did you choose the Conduit Mobile platform? “I wanted to design an app that delivered localized content that my magazine readers would enjoy. I utilized the Conduit Mobile platform because it offered me maximum control without enduring the learning curve of brushing up on new code. The deployment and analytic s options were very alluring as well. After spending ample time engaging and learning the nuances of the Conduit Mobile dashboard, I decided to dive head first into the creation of my first app, Single Parents Helping Single Parents Mag.” And what a splash he’s made… Your favorite in-app feature? “I would have to say that the page that I favor the most in the Single Parents Helping Single Parents Mag app would have to be the home page. Ultimately, it’s an interactive news feed with countless possibilities. I often utilize this real estate for late breaking news updates, highlighting local musicians, notifying my users of special events in the area, and bringing awareness of the vast amount of locally owned business promotions in the area. I believe the news page rounds out the app. It’s not only the greeting page—it also connects and accentuates the diversity of the additional app pages.” What about user feedback? “I have received immense feedback in regard to the app. There have been accolades, and there have been suggestions for improvement. I believe improvement is a continuous endeavor, so I welcome all forms of feedback.” A humble, no-nonsense approach that has no doubt contributed to the man’s success. Any particularly popular features? “A large majority of my app users enjoy the news feed and embedded music player.” And how has your app boosted the magazine’s presence in the mobile world? “Mobile applications provide a dynamic level of dexterity for the creator and availability to the end user. With the Single Parents Helping Single Parents Mag app I am able to deliver new and exciting content to the readers of the Single Parents Helping Single Parents Magazine publication. I believe that experiencing Single Parents Helping Single Parents Mag on this level is organic and natural for the readers.” Well said, and it couldn’t be truer. Admit it—you want one too. The good news is, you can have it, and creating that award-winning app is much easier than you think. Let the spirit Single Parents Helping Single Parents you, and get started with Conduit Mobile today.